TEDxBoston

Natalie White

Founder and CEO of Moolah Kicks- Women's Basketball Footwear Brand

Hi, my name is Natalie, and I am the founder of Moolah Kicks. I’ve played ball my entire life. I grew up in NYC, playing school, AAU, and streetball. Throughout my entire career, I felt and experienced the differences that divide men’s and women’s basketball.

I remember walking into footwear stores and seeing that there wasn’t a single sneaker option made for me. The lack of WBB sneakers had both a negative social implication, and a negative performance effect, since our feet are different from mens’. But we didn’t just need a shoe. We needed a brand that understands women’s basketball, and where we are the top priority.

MOOLAH KICKS IS THE FIRST WOMEN’S BASKETBALL BRAND. BUILT BY AND FOR FEMALE BALLERS. OUR MISSION IS TO FUEL THE HYPE, AND MAKE SNEAKERS FIT FOR FEMALE BALLERS.

While that sneaker shopping experience may have happened in the past, it won’t anymore. We’re making HISTORY with DICK’S Sporting Goods this season with the first ever WBB footwear wall. We’ve started a new wave. One that is driven by purpose and performance. One where the same players who are wearing, building, and repping Moolah Kicks are the ones benefiting from it. We’re elevating the game, defining our own culture, and providing more for WBB.