TEDxBoston

Mike Festa

3D Content for eCommerce

I have been advancing the adoption of 3D, augmented reality, and virtual reality for the past decade. As an early member of Boston VR and as the first VRARA Boston chapter president, I’ve been able to share my passion with other early leaders in this space. I created the Wayfair Next R&D team in 2015, helped establish 3D Commerce at Khronos and then founded 3XR in 2019, which was a venture-backed startup attempting to digitize the world. Although we ran out of money before realizing that vision, I’ve open sourced the code and continue to work on open standards to help further the industry.