Can you explain the design process in eleven minutes and sixteen seconds? If you’re designer Kevin Young, Managing Principal at Continuum, you can. In this TEDxBeaconStreet talk, he reveals the formula for creating innovative designs that are sure to release a flood of endorphins. Through a series of examples, highlighting both brilliant and disastrous ideas, Kevin opens a window into the mind of the designer and shares his insights into how to create a powerful emotional connection between people and objects. In sharing his experience as manager of the One Laptop Per Child project at the MIT Media Lab, he explains both the process and the point of the successful endeavor and how it exemplifies the teamwork, creativity and attention to detail required to serve the needs of any given consumer.