David Kenny is CEO of The Weather Company. His colleagues manage brands used by billions of people every day, including The Weather Channel, Weather Underground, and WSI (aviation, insurance, and local broadcasters). Every day, people and businesses make decisions based on probabilities, and not certainties, about the future weather. The same mindset can be applied to health, financial markets, relationships, and the climate. We are always better off to act certainly on uncertainty.
David Kenny is the CEO of The Weather Company (weather underground, WSI, and The Weather Channel) that helps business and government leaders make decisions based on probabilities, versus certainty, every day.