From her birth in South Korea through a Minnesota childhood and on through her college days in Wisconsin and professional life, Amy Huchthausen has always been at the front of the pack when it comes to leadership. Before leaving the college sports world less than a year ago, she spent 10 years elevating the America East Conference to new heights since becoming the conference’s first woman commissioner in 2011.
Previously, she worked her magic at the NCAA national office, the Atlantic Coast Conference, Missouri Valley Conference and the Big East Conference. She will be the first to tell you she has benefitted from being around some of the best professionals in college athletics at each stop, which gave her the confidence to depart the college sports industry after 22 years to join a FinTech startup started by two MIT classmates last August.
A graduate of the University of Wisconsin-La Crosse, Huchthausen was a two-time captain of the softball team, a two-time all-conference recipient, and exhibited early leadership skills on the national level by representing her peers on the NCAA Division III Student-Athlete Advisory Committee.
During her tenure at the America East, the conference secured a long-term agreement with ESPN and was at the forefront of other digital and social media partnerships with emerging technologies through her presence in the sports technology and media communities. As a result, the conference maintained its leadership position among its peers, while strengthening and expanding the conference’s brand.
Under her leadership, the America East unveiled a comprehensive rebranding and positioning initiative and launched new programs such as the league’s esports program and health & safety initiative with a focus on mental health. The league also became a leader in diversity, including and social justice efforts.
As if that didn’t keep her busy enough, in 2018 she received her MBA from MIT’s Sloan School of Management, where she was recognized by Poets & Quants as one of the Class of 2018’s Best & Brightest Executive MBAs in the country. She also found time to serve on the Women Leaders in College Sports Board of Directors and numerous NCAA committees during her career. Notably, she was recognized as a 2016 Forty Under 40 honoree by the Sports Business Journal after being honored as a 2015 GameChanger by the same publication.
She remains deeply connected to sports as a co-founder of 4AAPI, a nonprofit established in 2021 to create a community for AAPI individuals and allies in college sports, while also advising several sports tech startups.
She lives in the Boston area and is never far from a sporting event, enjoying the opportunity to spend more time rooting for Boston’s pro teams.