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Thinking Inside the Box | Jon Friedman

Designer Jon Friedman, the Co-Founder of Freight Farms, explains how lateral thinking got its start and how this creative problem solving technique can help us all create a more sustainable society.  He illustrates how this can be done with the global food supply system, which accounts for a third of the carbon footprint humans leave on the earth.  All it takes is something that we already have, shipping containers!  By redesigning commercial agriculture to focus on people, planet and profit, his team at Freight Farms is turning a global food crisis into a global food surplus by re-purposing shipping containers.